Archive · The Verge

Xbox is launching a new film and TV division

Global Published 8 October 2026, 17:01 · archived 8 Oct 2026

Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]

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