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Apple cuts iPhone 18 Pro orders due to soft demand, Nikkei Asia reports

Global Published 9 October 2026, 13:27 · archived 9 Oct 2026

Apple has told some suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max, as soaring memory chip costs and price increases have dampened consumer demand, Nikkei Asia reported on Friday. The iPhone maker has turned more conservative on shipments since early September, with component orders for October being slashed by at least 15% compared with what was originally requested, Nikkei reported, citing multiple people familiar with the matter. Reuters could not immediately verify the report. Apple did not immediately respond to a Reuters request for c...

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