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CCP using AI-assisted tools for product analysis: chairman

Pakistan Published 13 October 2026, 05:04 · archived 13 Oct 2026

ISLAMABAD: Pakistan’s competition watchdog is using AI-assisted analysis and web-scraping to track potentially deceptive product claims, flagging concerns over undisclosed mercury in beauty products, misleading regulatory approvals and questionable health representations, CCP Chairman Farid Ahmad Tarar has disclosed. The technology-enabled surveillance system also uses Meta Ad Library and social-media monitoring to examine online advertisements, product descriptions and consumer-facing claims. Potential concerns undergo evidence capture and verification before referral for possible enforcement...

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