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What’s up with McDonald’s latest ad campaign in Pakistan?
The giant billboards as part of McDonald’s latest ad campaign featuring host/actor/comedian Tabish Hashmi front and centre showing how the fast food giant uses local ingredients and contributes billions to Pakistan’s economy had me thinking: what’s up with that? McDonald’s Pakistan is making a concerted pitch about its local roots. Is it simply celebrating 28 years in the country, or is there a bigger reason the brand wants consumers to look beyond the burgers? And could the boycott have something to do with it? The brand wants customers to think about the farmers growing its potatoes and fres...
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