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Pakistan water woes offer a test for startup Paani+
Pakistan’s water challenges present a paradox: water shortages affect households and farmers, while heavy rainfall can overwhelm urban drainage systems and flood homes and businesses. For startups developing products to manage water, the challenge is not only addressing these problems but also persuading customers to pay for solutions before a crisis occurs. Karachi-based startup Paani+, founded by Haseeb Ansari, is seeking to build a business around this gap. Its product range includes absorbent barriers intended to limit floodwater intrusion, soil treatments designed to retain moisture and m...
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