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Subaru targets software-defined vehicle launch for late 2020s, plans to cut development times by 40%

Global Published 19 October 2026, 07:54 · archived 19 Oct 2026

SANO: Subaru said on Sunday it plans to launch software-defined vehicles (SDVs) in the ​second half of this decade and cut ‌vehicle development times by about 40% as it seeks to speed up model launches. Subaru will gradually deploy a ​newly developed integrated electronic control unit (ECU) across ​its lineup, the Japanese automaker said at ⁠a strategy briefing at a research centre ​in Sano City, north of Tokyo. Subaru aims to ​shorten development times by using digital simulations in prototyping and running design, testing and production preparation in parallel, it ​said. The company said it ...

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