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How Pakistan’s neighborhood merchants are winning the digital shift
The success of local Pakistani commerce has always been dictated purely by physical foot traffic. The corner kiryana store relied almost entirely on residents living within close proximity, while small food businesses or dhabas depended on customers looking for a quick, affordable meal. For these micro entrepreneurs, business growth was naturally limited by geography. Opening a second physical branch meant high commercial rents, significant capital availability, and operational risks that few small business owners could afford to take. Over the past few years, small merchants have started disc...
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