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Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

Global Published 27 October 2026, 18:54 · archived 27 Oct 2026

Apple on Tuesday unveiled a new 14-inch MacBook Pro and iMac powered by its latest M6 chip, touting faster performance for running AI tasks directly on the devices. The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499. Customers can pre-order the two products from Wednesday in 35 countries and regions, including the US, with availability starting November 6. Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, the longest ever in a Mac. Apple’s foldable iPhon...

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