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This is how badly X wants you to pay to promote your posts

Global Published 28 October 2026, 18:26 · archived 28 Oct 2026

After Elon Musk warned that "advertisers who post ads that are ugly, shrill, strident or overstate claims about their product will be barred from advertising" on X earlier this month, the platform now appears to be using a jarring animated arm that reaches across the screen to draw attention to the "promote" button while users […]

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