Archive · Business Recorder
Digital Product Passport: Europe will soon read our labels
Around 2029, a buyer in Europe will scan a code on a Pakistani bedsheet and expect to see where its cotton was grown, which mill spun the yarn, which dyes were used, how much energy went into making it. That is the practical meaning of the EU’s Digital Product Passport (DPP), which will apply to textiles once the relevant delegated act is adopted, expected in late 2027. The legal obligation falls on brands and importers. The information, however, must come from the mills and suppliers that made the product. The EU took about $8.96 billion of Pakistan’s exports in FY2025-26, roughly 30% of the ...
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