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Hello Kitty maker Sanrio cuts ties with TV spy show after China backlash
TOKYO: Hello Kitty maker Sanrio has cancelled a collaboration with a Japanese TV spy show after a backlash in China, the second incident in days to highlight the tightrope foreign firms and celebrities must walk in the lucrative market. The Wednesday announcement by Sanrio’s Chinese subsidiary came just after French soccer star Kylian Mbappe apologised for remarks about late Chinese leader Mao Zedong that saw several Chinese sponsors cut ties with him. The hit show VIVANT, produced by Japanese broadcaster TBS and also available on Netflix, centres on Japanese spies and a terrorist organisation...
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