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What we can learn from the Korean Wave
South Korean media’s hold on global audiences shows no signs of letting up any time soon. Leading from the front are of course the Bulletproof Boy Scouts aka BTS, but years before their global takeover, a rapper from Seoul gave us Gangnam Style. PSY’s 2012 single served as an initiation into the Korean ability to create pop culture history. With 9 million YouTube views a day, it went viral within days, and its iconic dance steps were being performed by dance mobs, presidents, and at the UN – where it was hailed as a ‘force for world peace’. It’s still one of the most watched videos worldwide. ...
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