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Does opting out of TV tracking work?

Global Published 4 November 2026, 19:00 · archived 4 Nov 2026

The fact our TVs are gathering our information isn't new, but what and how they're tracking - and if we can stop it - is hard to figure out. Researchers at Northeastern University monitored 12 TVs from 10 manufacturers to test whether opting out of automatic content recognition (ACR) actually works. While opting out was […]

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