Archive · Business Recorder
Beyond the order: the logistics behind Pakistan’s export ambitions
For a Pakistani business looking to sell overseas, securing an international customer is only the beginning. Getting products across borders at a competitive price, navigating customs, managing payments and handling returns can determine whether an export order becomes profitable or an expensive exercise. These challenges are pronounced for small and medium-sized enterprises (SMEs) and emerging e-commerce brands, which lack the freight efficiencies and specialised teams available to larger exporters. Shipping costs can eat into margins, affected by fuel surcharges, airline capacity and global ...
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