Archive · Business Recorder

Privatisation Commission blocks Ufone’s proposed ‘e&’ rebranding, says matter requires intergovernmental approval

Pakistan Published 14 September 2026, 13:35 · archived 14 Sep 2026

ISLAMABAD: The Privatisation Commission has stopped the Pakistan Telecommunication Authority (PTA) from granting approval for the proposed rebranding of Ufone as “e&”, saying the matter is a reserved issue between the governments concerned and can only be approved by the two governments. The PTA chairman, responding to media questions, revealed that the commission had directed the regulator not to proceed with approval of the proposed change in Ufone’s brand name following the merger of Ufone and Telenor Pakistan. The chairman said the matter involved commitments between the two government...

ZAZTEK archives the headline, summary and publication date so the story stays findable. The full article remains the publisher's. Read it at Business Recorder →