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Mbappe leaves Nike, signs with On as it forays into soccer
French soccer star Kylian Mbappe has ended his two-decade-long partnership with Nike and signed with Swiss sportswear brand On, the latest blow for the American brand as newer rivals gain ground in the athletic footwear market. On plans to launch its first football boots in 2027, and also named former French player Thierry Henry as its director of football. On’s U.S.-listed shares were up 5% in premarket trading. The Roger Federer-backed company is looking for growth in the Americas, which account for more than half of its revenue. On has focused on full-price sales, but has struggled in the r...
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