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Medical reps key to bridging pharma-physician gap despite restrictions
Every day, some 50,000 medical representatives in Pakistan carry more than a bag of medicines when they walk into doctors’ offices. They are responsible for providing doctors with complete and accurate information about more than 10,000 medicines — their dosages, effects, possible side effects and appropriate use — manufactured or imported by pharmaceutical companies operating in the country. Their work places them in an important position within the healthcare system, connecting pharmaceutical companies with doctors and, ultimately, patients. By keeping physicians informed about newer medicin...
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