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With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
SAN FRANCISCO: When Apple’s new desktop computers start shipping Tuesday, the company’s executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers. Apple’s upgraded Mac Minis and Mac Studios which can cost nearly $20,000 and handle AI tasks locally will go head-to-head against new desktop machines that Nvidia and PC makers are rolling out, expected to be the focus of a Microsoft Windows event in San Francisco next month. The new Macs are aimed at more intense AI tasks such as writing code or carrying out complex business work without paying for “tok...
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