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McDonald's lays out $8.5 billion franchisee support plan, targets higher margins by 2030
McDonald’s on Wednesday outlined about $8.5 billion in support for franchisees as part of an expanded growth plan and set targets for margin and market share growth as it looks to revive sales momentum after several muted quarters. The new goals come shortly after it blamed execution missteps in winning back lower-income consumers in an uncertain economy for weaker-than-expected U.S. sales growth in the second quarter. Ahead of its investor meeting later in the day, the company said the franchisee support investments will be over the next decade through 2036. It also set targets for restaurant...
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