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Gucci's new 'Made in China' sneaker models break with Italian tradition
PARIS: Gucci has begun selling new luxury sneaker models labelled “Made in China”, a break with its Italian manufacturing tradition that some industry watchers say could undermine the brand’s high-end image as it races to win back middle-class shoppers. The move highlights the challenge facing Gucci designer Demna, who must create innovative products while keeping costs under control to attract so-called aspirational shoppers, the bulk of luxury consumers who are more price-sensitive than the super-rich. Demna will present his latest collection at a Milan runway show on Friday. His success is ...
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