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Gucci's Demna blends aristocracy and pop culture at Milan Fashion Week
MILAN: Gucci designer Demna on Friday unveiled what he described as his first complete personal vision for the brand, presenting pagoda-shouldered tailoring and cropped, puff-shaped outerwear, as the Kering-owned label seeks to revive growth after a prolonged downturn. In what Gucci called “The store show”, models walked through a series of neutral tone retail-inspired rooms, a setting the brand said offered a glimpse of how Demna’s aesthetic could shape Gucci stores in the future. The show, Demna’s third, presented men’s and women’s collections sequentially. Former Balenciaga’s Demna was appo...
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