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The government that talks to itself
In marketing, when the source is not trusted, the message stops mattering. Doesn’t matter how good your copy is. Doesn’t matter how well the video’s shot. Nobody’s listening once they’ve decided they don’t trust who’s talking. A lot of Pakistan is living in exactly that condition with its own government right now. I’ll leave the question of whether that’s fair for someone else to write about. What I want to get into is something sitting underneath all of it, something that would still need fixing even if the entire country decided tomorrow to trust the government completely. A social media reg...
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