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Red Bull sues Indian regulator over 'energy drink' label ban
NEW DELHI: Austrian beverage maker Red Bull has sued India’s food regulator for prohibiting the use of the “energy drink” descriptor without issuing any warning notice, which it claims is impacting its investments in India, its court filing showed. Red Bull is one of a number of globally recognized brands to have sued the Indian regulator in recent months amid an unprecedented food standards enforcement drive, which has included surprise raids and scrutiny over legal compliance impacting companies like Diageo. India in June ordered makers of high-caffeine beverages sold as “energy drinks” to s...
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