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Red Bull wins India court reprieve to use 'energy drink' label

Global Published 29 September 2026, 18:20 · archived 29 Sep 2026

NEW DELHI: An Indian court on Tuesday quashed the food regulator’s order to stop Austrian beverage firm Red Bull using the label “energy drink” on its cans, saying the decision had been taken without allowing the company to explain its position. The decision will come as a major relief for Red Bull, but also Pepsi, Monster Beverage and billionaire Mukesh Ambani’s Reliance, which in private had all criticised India’s move, fearing the removal of the category label could damage their brands. The other companies did not take legal action. The regulator ordered makers of high-caffeine beverages so...

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