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PepsiCo, Monster challenge India 'energy drink' label ban citing business impact
NEW DELHI: PepsiCo and Monster Beverage have sued India’s food regulator for banning their use of the “energy drink” label, non-public court filings show, escalating a regulatory fight that has jolted a sector expected to be worth $1.6 billion by 2028. The food safety regulator ordered makers of high-caffeine beverages sold as “energy drinks” to stop using the description on June 30 amid growing concerns about the health risk of such products - part of an unprecedented food safety crackdown. In a court filing in New Delhi, PepsiCo India said the prohibition will have “grave commercial consequ...
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